Eric Rayvid, director, public relations and content marketing

A marketing professional with 20 years of agency and client-side experience, Eric Rayvid is the director of public relations and content marketing for Best Friends Animal Society, based in New York City. In this role he has daily oversight and directs upstream planning for all Best Friends PR and social executions.

Eric comes to Best Friends with an extensive marketing background in public relations and marketing agencies and has worked on clients that range from animal welfare and education to travel, lifestyle and consumer packaged goods. Most recently Eric managed a team of marketing professionals leading PR efforts for the Kraft portfolio of chewing gum (Trident, Dentyne, Stride and iD) and P&G Pet Care (Iams and Eukanuba).