Vicki Kilmer, director of business intelligence and strategy
As director of business intelligence and strategy for Best Friends, Vicki Kilmer provides leadership for market and business intelligence strategy to set direction for key business priorities, and measure progress, to Save Them All by 2025.
During her decade-plus tenure at Best Friends, Vicki has leveraged her career-long marketing experience grounded in an appreciation of data to inform strategy and decision-making. She pioneered the establishment of a marketing division, led development of the foundational brand strategy and launched the Save Them All call to action. Vicki played a critical role in the founding and initial leadership of Shelter Animals Count, and she continues to serve as a board member and marketing chair. Together with her more recent leadership of a no-kill communities database and the largest national sheltering data set, she has influenced change in the industry regarding the importance, availability and transparency of data to increase lifesaving.
Vicki has more than 25 years of leadership experience in marketing, publishing, research and data analytics. She has a strong background in direct-response marketing, relationship management, emerging market development and strategic planning. Before joining Best Friends in 2006, Vicki served as marketing director for Blue Cross and Blue Shield of Florida.