Claudia Perrone is the marketing specialist for NKLA (No-Kill Los Angeles), an initiative led by Best Friends Animal Society to turn L.A. into a no-kill city by 2017. Claudia started working at Best Friends in 2008 shortly after she adopted her dog, Charm, from Best Friends Animal Sanctuary. She launched the organization’s first mobile text message campaign to raise awareness about homeless pets and has worked on national campaigns to support the No More Homeless Pets Network. Before joining the Best Friends team, Claudia helped a number of brands, including Naked Juice (PepsiCo) and Target, maximize their marketing potential.
In 2012, Claudia graduated from the Northwest School of Animal Massage with a certification as a small animal massage practitioner. She volunteers her time providing massage therapy for shelter dogs to help improve their emotional well-being and give them the best chance at getting adopted. Claudia lives in Venice Beach, California, with her two rescued dogs, Charm (a Hurricane Katrina survivor) and Lester (an Alaskan malamute).
Thursday, July 14, 2016
2:00 p.m. – 3:00 p.m.
Webtastic Strategies: Marketing Adoptable Pets Online with Maximum Impact