Director of public relations and content marketing for Best Friends Animal Society
A marketing professional with 20 years of agency and client-side experience, Eric Rayvid is the director of public relations and content marketing for Best Friends Animal Society. Based in New York City, he has daily oversight and directs upstream planning for all Best Friends public relations and social executions.
Eric came to Best Friends with an extensive marketing background in public relations and marketing agencies, and he has worked with clients in areas ranging from animal welfare and education to travel, lifestyle and consumer packaged goods. Before joining Best Friends, Eric managed a team of marketing professionals leading PR efforts for the Kraft portfolio of chewing gum (Trident, Dentyne and Stride) and P&G Pet Care (Iams, Eukanuba and treats).
Friday, July 15, 2016
10:30 a.m. – 12:00 p.m.
Getting the Scoop: Basic PR Strategies that Generate Big Stories for Pets