Kelly Preston

Manager, digital acquisition of Best Friends Animal Society

Kelly PrestonKelly Preston is the digital manager, acquisition and fundraising, for Best Friends Animal Society. Kelly has more than 13 years of digital marketing experience, overseeing strategy planning and driving acquisition and brand awareness. Her digital career path began with Symantec Corporation and then evolved within PetSmart. Throughout her career, she has been a mentor and consultant to others, instructing digital classes in her local area and assisting small business owners with achieving their business goals. Kelly's leadership is an entrepreneur style, helping others arrive at thought leadership decisions and strategies.

At Best Friends, Kelly oversees new donor acquisition and experience through established and emerging digital channels, such as social media, search marketing, digital display, video and mobile efforts, and multi-channel attributions. With Kelly's strong background in digital marketing and analytical research, she translates data into strategic insights and actionable recommendations in order to enhance brand presence and drive effective and fundraising digital strategies. 

When Kelly isn't driving digital acquisition, she is the very proud pet parent of highly special-needs dogs. One of her special-needs dogs even published a book (Real Dogs Don't Whisper) to raise awareness about the importance of rescuing and adopting special-needs pets. Kelly brings to the table a passion for animal welfare, for saving lives and giving pets a second chance for unconditional love. When this is coupled with her passion, experience and knowledge in the digital marketing space, there is only one way to describe it, she says: “The sky is the limit to what we can do in the digital space to Save Them All.”

Friday, July 15, 2016
10:30 a.m. – 12:00 p.m.
Increase Your Donor Base: New Ideas for Building Your Base of Support
Friday, July 15, 2016
2:00 p.m. – 3:00 p.m.
Social Media Smarts 2: Advanced Tactics for Advertising and Fundraising via Your Social Media Channels