As manager of social content and communities for Best Friends Animal Society, Melissa Miller oversees Best Friends’ online communities of more than one million animal lovers. From Facebook to Instagram and Twitter to Pinterest, Melissa has used relevant and engaging content to help facilitate tremendous growth in Best Friends’ social media channels throughout the last three years.
Before joining Best Friends, Melissa spent nearly six years at Edelman, the world's largest public relations firm, working with a multitude of clients on both traditional and digital public relations. She loves being able to translate her experience working on big brands to help save the lives of homeless pets in her position at Best Friends.
Melissa got her start in animal welfare as the volunteer public relations manager for Austin Pets Alive. For nearly two years, she managed the nonprofit's media outreach and online presence, helping it grow into the local powerhouse it is today.
Thursday, July 14, 2016
5:00 p.m. – 6:00 p.m.
Social Media Smarts 1: Creating Social Media Content to Win the Right Audience