Chief Marketing Officer
Heather Friedman is the chief marketing officer at LifeLine Animal Project and a marketing and communications expert with 20 years of experience rooted in integrated brand marketing, communications and digital marketing. Before joining the nonprofit sector, Heather served as the marketing and communications director for Moxie the largest interactive agency in the Southeast and led the charge on creating bestinclass online experiences and marketing campaigns for Fortune 100 clients, such as Verizon, Home Depot, UPS and Home Decorators Collection. In 2015, she joined LifeLine, where she leads the marketing vision for the organization and provides strategic solutions to help foster adoptions, donations, volunteer engagement and overall awareness of the lifesaving mission of the organization. She is thrilled to be able to meld her industry expertise with her passion for animal welfare, and she is grateful to be part of an amazing team dedicated to saving lives and making Atlanta a nokill community.