James Evans is from a particularly underserved neighborhood in Baltimore. He attended Baltimore School for the Arts, the Maryland Institute of Art and Art Center College of Design. After school, he worked for international and local design firms, and in 1999 he started his own firm. After working for several clients that served the underserved, James firm, ILLUME, was hired by the Humane Society of the United States HSUS and helped design the Gulf Spay Neuter Campaign and Pets for Life. Since then, ILLUME has managed countless campaigns that focused on underserved communities.