Chief Experience Officer
Best Friends Animal Society
Sue Citro, the chief experience officer at Best Friends Animal Society, is responsible for how the development, digital, marketing communications and brand experience teams function together and work in new ways to bring more people into Best Friends’ lifesaving work. Before joining Best Friends, she led new digital expansions for The Nature Conservancy in Asia and Latin America. She started her career working at Peace Corps headquarters, which was followed by time at a direct mail agency and then consulting in the digital fundraising space with nonprofits large and small. Sue holds a master's degree from Johns Hopkins University and lives in Massachusetts with her husband, Jeremy, and 103-pound rescued dog, Little Luca.