"Puppy Love" helps Save Them All

ColourPop Cosmetics makeupDo you know what can happen when you pair animal lovers and dedicated brand advocates? Thousands can do their part to Save Them All®.

Beginning in 2015, ColourPop Cosmetics — an L.A.-based cosmetics company — teamed up with Best Friends to provide an opportunity they knew would be successful with loyal brand enthusiasts. The partnership was a great fit considering ColourPop is cruelty-free and primarily vegan with 100 percent of its products made in the USA.

During the holiday season, ColourPop introduced a custom limited-edition eyeshadow exclusively for Best Friends called “Puppy Love.” Proceeds from products sales far exceeded expectations and ColourPop contributed nearly $100,000 during the first year of the partnership. Following that initial success, ColourPop reintroduced “Puppy Love” with a new companion product for its feline friendly followers named “Cat Nap.” ColourPop is expected to make another donation of more than $100,000 for the second year in a row.

While ColourPop has proven the power of a devoted fan base, the company remains committed to making an impact and saving the lives of animals across the country, especially in its own L.A. backyard. By featuring animals from our two local adoption centers, ColourPop encourages its audience to make a lifesaving difference by adopting a forever friend.

For more information on ColourPop, visit colourpop.com.