Marketing & Communications

Having the ability to communicate effectively to your community is critical to getting pets adopted and in homes. Whether you are looking for social media tips, help writing animal bios, ideas for marketing campaigns, or guidance on how to hold an adoption event – you'll find it in our marketing and communications resources. 

Events

• How to Host a Vaccine Clinic
• How to Start a Pet Food Pantry
• Pet Food Drive: How to Organize One

Marketing

• Adoption & Foster Campaign
• Digital Communication Panel Webinar
• Don’t worry, be happy: Opting for the upbeat in your messaging, program spotlight
• Foster Win Campaign
• Local Media Tips
• Marketing and Adoption Tool Kits
• Marketing Made Simple
• Pet Profiles: How to Write Animal Bios to Get Your Adoptables Into Homes
• Tips on Photographing Dark-Colored Animals
• Tips on Photographing Animals with Special Needs
• Tips on Shooting Videos of Adoptable Animals
• Photo pros share tricks of the trade
• The Best Friends Podcast
  • Increasing Adoptions with Effective Marketing
  • Marketing during a crisis w/ KC Pet Project's Tori Fugate
  • Scott Stratten
  • Telling Great Stories to Save Lives

Basic PR Strategies 

• Tools to help you write Op-Eds 
• Video Series
  • Spokespeople & Talking Points
  • Releases, Alerts, and Briefs (Oh My!)
  • What makes a good story?
  • Pitching Your Story
  • Become a Media Resource
  • The Art of the Pivot
  • Communicating No Kill
  • Pets & TV