From Kennels to Clicks: What Marketing Strategies Actually Drive Adoptions

Want more adoptions? The data is in — and your marketing strategy might be the key. 

Whether your shelter is already performing above average or you're looking for fresh ways to engage your community, this session will provide actionable insights you can put into practice right away. We’ll dig into how marketing efforts across platforms like Facebook, Instagram, TikTok, and your shelter’s website impact adoption success, and how listing pets consistently on Adopt a Pet and Petfinder plays a vital role. You’ll learn which tactics are working, where your shelter stands compared to others, and how to celebrate the areas where you shine while identifying where you can reach further. 

Learn from these experienced panelists: 

• Michelle Dunivan (she/her), Sr. Director, Insights and Analytics, Best Friends Animal Society
• Caitlin Quinn (she/her), Adjunct Instructor, University of Florida and Freelance Communications Consultant
• Jessica Arias (she/her), Director, Animal Services, City of Burlington (she/her)
• Kasey Spain (she/her), Sr. Manager of Network Engagement and Shelter Pet Data Alliance, Best Friends Animal Society