Work Smart, Stay Authentic: Communications and Fundraising Using AI

AI is everywhere, but do you know how best to use it for lifesaving? In the AI for Lifesaving series, we’re here to cut through the noise and help you investigate one thing: how you and your team can use artificial intelligence responsibly and effectively to save more pets.  

Your communications work runs on trust, a clear voice, and the relationships you’ve built over years. AI can be a helpful tool for reaching supporters, energizing volunteers, raising funds, and getting more pets adopted. Used carelessly, though, it can wear down that trust.

You don’t have to feel overwhelmed, or alone, as you figure out where AI fits in your shelter’s or rescue’s communications and fundraising work.

Sue Citro, Chief Experience Officer for Best Friends, and Elissa Jones, Best Friends’ Senior Director of Communications & Creative Content, explore how your team can use AI as a supporting tool while keeping your voice and values front and center.

You’ll gain actionable tips on setting guardrails that fit your organization’s voice, reviewing AI-generated content before it goes out, and ways to be open with your community about when and how you use this tool.

No technical background or big budget required. Whether you’re a one-person communications team, part of a larger staff, or a curious volunteer, you’ll leave with practical ideas to try right away and a clearer sense of which uses to skip.