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Marketing

Communicating effectively with your community is critical to getting pets adopted and into homes.

Marketing is all about how you connect with your community so they know who you are, what you do, how they can be a part of it — and why they’d want to. You can’t save lives in a vacuum and marketing is critical to building support and saving animals’ lives.

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Get the help you need

Find the answers you need for common questions related to marketing.

The ABCs of Marketing Strategy in Animal Welfare

Use these simple tips to build a successful and thoughtful marketing strategy.
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Managing Negativity in Social Media Playbook

Learn how to address negativity, protect your organization’s reputation, and foster positivity.
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Rethinking Marketing to Save More Lives

Explore how strategic marketing can reshape public perception and drive lifesaving outcomes.
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Elevating Digital Outreach & Fundraising Webinar

Get strategies from industry experts on crafting compelling website, social content, and more.
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Marketing
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About the Best Friends Network

The network is a free community of over 5,000 animal welfare organizations, including shelters, rescue groups, spay/neuter groups, transport groups, and other support organizations.

The Best Friends Network is your support system in your journey to save the lives of dogs and cats in your communities. Network partners gain access to exclusive challenges, grants, resources, and dedicated support.

Connect with partners across the country, access proven strategies, and collaborate to increase lifesaving nationwide.

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Meet the team

The Best Friends Network team is your lifeline to support for your organization, collaboration with other network partners and connection with Best Friends experts, resources, funding opportunities and so much more.
Meet The Team

Let’s be friends! 

Connect with us on social media to stay in the loop about the lifesaving progress we’re making together.  

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