The 2025 Bring Love Home Challenge
Together, let’s bring love home.
Take the leap to make adoptions and fostering more accessible.
Past challenge participants used data-backed research to get more pets in homes by reducing adoption fees, shortening applications, eliminating home checks, offering multilingual adoption and foster support, and more — with many continuing these practices even after the challenge ended.
Changes like these can help you engage your community and increase the number of pets going home.
It all starts today with the Bring Love Home Challenge!
All spots for the Bring Love Home Challenge have been filled. The challenge will run from December 1-31, 2025.
Participating in this challenge can open up your organization to many more homes, and create lasting impact. Shelters and rescues that participated in the June 2024 Bring Love Home Challenge achieved significant results and the impact continued beyond the June challenge:
The impact of the challenge was incredible. We surpassed our metrics from last year in all categories; fostering animals, adopting animals, both for cats and dogs, and adding new volunteers during this time frame. We are going to continue implementing the open adoption policies and fostering policies.
Challenge grants and opportunities!
Every organization that meets the challenge requirements will receive a guaranteed $2,000 grant.
The top 10 organizations with the greatest percentage year-over-year adoption + foster increase will receive a $10,000 grant instead.
Challenge requirements:
- Be a Best Friends Network Partner
- Upload all monthly 2024 and 2025 data to Shelter Pet Data Alliance
- Try a minimum of 1 new operational practice from December 1-31
- Have at least one 1+ day Bring Love Home adoption and/or foster event in December, using provided marketing materials
- This event can be as big or small as works for your organization — it can even be as simple as announcing that adoption fees will be waived on a particular day
- Actively promote all available animals for adoption through Adopt a Pet and/or Petfinder
- Participants are encouraged to set up the automatic connections to post pets from shelter management system platforms to Petfinder and/or Adopt a Pet
- Report a year-over-year increase in pets adopted and fostered during the challenge
- Even just one additional pet going into a home counts!
Participants must track their data from December 1-31 — and report challenge results no later than January 13 at 11:59pm ET.
Get ready for the challenge with these Bring Love Home Challenge materials
- Downloadable Materials: Bring Love Home 2025 Press Release Template
- Downloadable Materials: Bring Love Home 2025 Creative Templates
- Downloadable Guide: Bring Love Home 2025 Marketing Guide
- Downloadable Guide: Bring Love Home 2025 Operations Guide
- Webinar Replay: Place More Pets Now With These Easy Changes
- Rescue Roundtable On-Demand
Have questions or need support? We’re here to help!
Please reach out to our team if you need any support or have questions.