Statement regarding the movie, A Dog's Purpose

Media Contact
Eric Rayvid : 917-861-8290 or ericr@bestfriends.org

Best Friends was founded on the belief that every animal has intrinsic value. Every partnership we enter into is fully vetted and held to the high standards of our partnership policy. Two of our guiding principles also offer clarity into the way we approach our partnerships:

  • Golden Rule: To treat all living things as we ourselves would wish to be treated.

  • Kindness: To demonstrate compassion and respect for all living creatures.

Our involvement with the movie A Dog's Purpose was from a marketing aspect. We planned to participate in the promotion around the film to reach dog-loving movie goers. The more people we reach to raise awareness and promote adoption, the more animals we can help save.

While we still don't know the facts of what happened on that set, the video that some media outlets aired was enough for us to make the decision to discontinue any association with or promotion of the film.

About Best Friends Animal Society

Best Friends Animal Society is a leading animal welfare organization dedicated to saving the lives of dogs and cats in America's shelters and making the entire country no-kill. Founded in 1984, Best Friends runs lifesaving facilities and programs nationwide in partnership with more than 5,000 shelters and rescue organizations. From our headquarters in Kanab, Utah, we also operate the nation's largest no-kill animal sanctuary — a destination that brings our mission to life for thousands of visitors each year. We maintain the most comprehensive animal sheltering data in the country and make it accessible to the public — empowering communities with critical insights into the needs of their local shelters and how they can help. We believe every dog and cat deserves a home. And we believe that, by working together, we can Save Them All®.