Statement regarding the movie, A Dog's Purpose

Media Contact
Eric Rayvid : 917-861-8290 or

Best Friends was founded on the belief that every animal has intrinsic value. Every partnership we enter into is fully vetted and held to the high standards of our partnership policy. Two of our guiding principles also offer clarity into the way we approach our partnerships:

  • Golden Rule: To treat all living things as we ourselves would wish to be treated.

  • Kindness: To demonstrate compassion and respect for all living creatures.

Our involvement with the movie A Dog's Purpose was from a marketing aspect. We planned to participate in the promotion around the film to reach dog-loving movie goers. The more people we reach to raise awareness and promote adoption, the more animals we can help save.

While we still don't know the facts of what happened on that set, the video that some media outlets aired was enough for us to make the decision to discontinue any association with or promotion of the film.

About Best Friends Animal Society

Best Friends Animal Society is a leading animal welfare organization working to end the killing of dogs and cats in America’s shelters by 2025. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to around 378,000. Best Friends runs lifesaving programs across the country, as well as the nation’s largest no-kill animal sanctuary. Working collaboratively with a network of more than 4,200 animal welfare and shelter partners, and community members nationwide, Best Friends is working to Save Them All®. For more information, visit