Eric Rayvid, director of public relations

A marketing professional with more than 22 years of agency and client-side experience, Eric Rayvid is the director of public relations for Best Friends Animal Society, based in New York City. In this role, he has daily oversight of and directs strategy for all Best Friends PR and social media executions.

Eric came to Best Friends with an extensive marketing background in public relations and marketing agencies, and he has worked with clients in areas that range from animal welfare and education to travel, lifestyle and consumer packaged goods. At Best Friends, Eric has helped bring national awareness to the organization and the no-kill movement by securing high-level press from media such as Good Morning America, The New York Times, the Los Angeles Times and the Chicago Tribune. Under his leadership, Best Friends’ social media audience has grown to more than three million followers.