Insight Panel, Thank You!
Word of mouth is a great way to help the animals and reach no-kill. Here are some talking points you can borrow if they’re helpful.
And because so many of you like to wear Best Friends branded items, the code to save 20% at our online store is INSIGHT25. This code applies to all Best Friends branded gear* and is valid through September 30, 2025.
Thanks for making some noise to help the animals! We’re so grateful.
Key Messages
Here are some simple messages about the work of Best Friends. Feel free to play with them, add your own story, and make them your own!
- Best Friends is a leading animal welfare organization dedicated to ending the killing of dogs and cats in America’s shelters. In addition to running lifesaving programs in partnership with thousands of animal welfare groups across the country, Best Friends has operations in New York City, Los Angeles, Houston, Salt Lake City, and Northwest Arkansas and runs the nation’s largest no-kill animal sanctuary for companion animals.
- Best Friends Animal Sanctuary was founded in Kanab, Utah in 1984. Thousands of people from around the world visit the Sanctuary each year. In 2016, Best Friends announced the bold goal to end the killing of dogs and cats in shelters nationwide and lead the country to no-kill.
- Best Friends Animal Society's goal is to get more dogs and cats out of shelters and into homes and make every shelter in America no-kill. Today, 2 out of 3 U.S. shelters are no-kill, and hundreds more are within reach of that goal. With your help we can save every at-risk pet in a shelter this year and secure a better future for our best friends.
- When Best Friends began in the mid-1980s, an estimated 17 million animals per year were killed in shelters nationwide. Best Friends has helped reduce that number to around 415,000 last year.
- Best Friends has a simple approach: Reduce the number of pets entering shelters and increase the number who find homes. To accomplish those goals and reach no-kill nationwide, we must work together. That’s why Best Friends created the Best Friends Network, which is made up of more than 5,000 shelter partners and animal welfare groups, all working to save lives in their own communities.
- Last year, Best Friends launched its Bring Love Home campaign calling on pet lovers everywhere to get pets to where they belong: at home. By donating, adopting, fostering, volunteering, and spreading the word, everyone can make a difference for pets in shelters and help end the killing in every shelter in every community. Visit bestfriends.org/home to learn more.
- Here is a brochure you can print to share with family and friends: bfas.org/brochure
Talking points
Below are some sample talking points you can borrow, change, or make your own.
Topic: Learn more
Our best friends don’t belong in shelters, they belong at home. Every 90 seconds, a dog or cat is killed in U.S. shelters simply because they don’t have a safe place to call home. Best Friends is working with thousands of other animal welfare groups across the country to make the nation no-kill.
Topic: Adopt
There are more than enough homes for our nation’s homeless pets. Roughly 7 million households in America are planning to add a pet to their family this year — if just 6 percent more people chose to adopt rather than purchase their pet, we would end the killing of pets in our nation’s shelters.
Roughly 1 out of 3 (or about 1,400) shelters in the U.S. are left that need our help to reach the no-kill benchmark by saving 90% of the animals they take in. Together, we can bring that number down to zero, making every shelter a safe haven and creating a brighter future for companion animals in America. Please adopt or foster your next pet.
Topic: Give
Please consider becoming a Best Friends member to support programs across the country that save the lives of homeless pets. You can give online at bestfriends.org to help Save Them All.
Our best friends don’t belong in shelters, they belong at home. You can help get more dogs and cats out of shelters and into homes by supporting programs that save the lives of homeless pets. Together we can Save Them All.
Social media tools
You can share your support for homeless pets and share stories about your work with Best Friends by posting about your experiences on social media.
Below are some sample social media posts that you can use on your personal accounts. Customize the posts to fit your own voice and add some personal photos. Note: any of these can be added to your email signature too!
Sample Facebook posts
Option 1:
I support @bestfriendsanimalsociety to help save homeless pets. Find out how you can help too at bestfriends.org.
Option 2:
I support @bestfriendsanimalsociety because I am committed to helping homeless pets find families. Help Save Them All! Visit bestfriends.org to learn more.
Option 3:
Roughly 7 million homes in America are planning to add a pet to their family this year — if just 6 percent more people chose to adopt, we would end the killing of pets in our nation’s shelters. I support @bestfriendsanimalsociety to help Save Them All and to bring that number down to zero. Would you consider volunteering with Best Friends or making a gift at bestfriends.org to support their lifesaving work?
Option 4:
Help #BringLoveHome! Adopt or foster your next pet.
Sample Twitter posts
Option 1:
I support @bestfriends to help save homeless pets. Learn more at bestfriends.org #SaveThemAll
Option 2:
I support @bestfriends because I am committed to helping homeless pets find families. Learn more at bestfriends.org #SaveThemAll
Instagram posts
Option 1:
I support @bestfriendsanimalsociety to #SaveThemAll. Check them out to learn more!
Option 2:
I support @bestfriendsanimalsociety because I am committed to helping homeless pets find families. #SaveThemAll Check them out to learn more!
Social media graphics (ctrl-click to download)
Before you go…Want to submit another photo of your best friend(s)? You can email info@bestfriends.org with your photo submission. Remember to share both your name and the name of your pet(s).
Be sure to save this page or print as a PDF for later reference!
*The INSIGHT25 discount code for 20% off is valid online only until September 30, 2025. The discount will be applied at checkout. Limit one use per customer throughout your Insight Panel participation. The discount code cannot be used on donations, symbolic gifts, or eGift Certificates, nor can it be combined with any other discount.