“In 1962, President Kennedy took the country on his shoulders in his famous moonshot speech, and he said, ‘You know what? We want to go to the moon.” In 2016, Julie Castle made a moonshot announcement for the animals when she planted a stake in the ground that Best Friends Animal Society would be joining with other like-minded organizations and individuals around the country to make the entire nation no-kill for dogs and cats, and they’d do it on a deadline.