Fundraising essentials for everyone workshop

By Best Friends staff

Money – or, more to the point, lack thereof – is often the biggest challenge animal organizations, advocacy groups and other nonprofits face. Is the fervent hope and, indeed, the under-the-breath mantra of your group "show me the money"? The Fundraising Essentials for Everyone Workshop, scheduled for July 21-24, 2011, at the Best Friends Animal Sanctuary, in Kanab, Utah, will provide tested and effective strategies for approaching this core objective from a more productive point of view.

A participant in last year’s Fundraising for Everyone seminar commented, "Even knowing just how important our members and donors are to us, I still came into this workshop thinking fundraising – get that money. At the end, I have realized that what it’s really all about is getting that relationship."

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Fundraising Essentials for Everyone Workshop can help you!

The 2011 Fundraising for Everyone workshop covers the basics as well as more nuanced aspects of defining and implementing a fundraising program, including campaigning, marketing, grant writing and stewardship. Two of the founders of Best Friends, Jana de Peyer and Anne Mejia, along with the experienced Best Friends staff, including strategic planners, managers of major campaigns, grant writers and grassroots movement experts, will lead workshop sessions.

Whether you are involved with a grassroots or more established organization, the principles, strategies, tips and advice shared in the workshop will undoubtedly prove useful, as evidenced by feedback from 2010 workshop participants:

• "The presenters did a fabulous job discussing their topics in a clear, concise and compassionate way – everyone making it clear that they were working for a time of ‘No More Homeless Pets.’ I received real, tangible tools for implementing seriously needed programs for our organization. I am truly inspired that we can and will achieve our dream. I continue to be blown away by Best Friends’ willingness to share both knowledge and resources and vow to follow the example. Dog Bless Best Friends."

• "I had gone through quite a lot of personal drama before coming to Best Friends. I was jaded, depressed, unmotivated and getting bitter. Being here has not only rejuvenated me, inspired me and motivated me to go home and apply to work and rescue – but it has also lifted my spirit personally. I am feeling the good in people and in myself again. I cannot thank everyone here enough. Words can never truly capture all the emotions and power I have."

• "The workshop was a life-changing experience. It was inspirational and motivational. I … feel that I am better equipped to help our local humane societies face their everyday financial struggles. You and all the presenters this weekend were positive and approachable. The material was presented in a clear and concise manner. Thank you for sharing your ‘secrets’ with us and truly setting an example of what the world can be and should be for animals and humans alike."

• "I have never come away from a seminar feeling as excited as I did. I have gone to seminars before, gathered information and came back not knowing how to use the material. Not this time! I've already sent task lists to our board, staff and volunteers. What great mentors you all are!"

• "One of the most valuable and foundational aspects of my time at Best Friends was the opportunity of a retreat at such a very magical place. Magic and majesty of place, spirit and purpose. It is so easy to become so tangled up in our work every day. This is understandable but we must be on our guard to this since it keeps us apart from our balance and ability to hear and share. Coming to Best Friends allowed the noise of the hectic world to drop away and to have time to reflect and be still with great people in a shared mission of service."

Register today!

The cost of the Fundraising for Everyone workshop is $300. The price includes all sessions as well as lunches, one dinner and reference materials. Best Friends Network Charities members receive a 25 percent discount. For more information and to register, contact Glen Bolling-Burke at workshops@bestfriends.org or call (435) 644-3965 ext. 4317. We look forward to seeing you there! You can also check out the other worshops offered by Best Friends Animal Society in 2011, click here for more Best Friends workshop information and details.

Below is an hour-by-hour workshop schedule, with a breakdown of sessions:

Thursday: July 21, 2011

1:00 p.m. – Register at Angel Village

2:00-5:00 p.m. – Tour of the Sanctuary with founders

6:00-8:00 p.m. – Keynote address and dinner. Network with attendees and presenters.

Friday: July 22, 2011

8:15-9:00 a.m. – Welcome to Best Friends and general information

9:00-10:30 a.m. – Starting with a Plan (fundraising plan/strategic planning)

10:30-10:45 a.m. – Break

10:45-11:30 a.m. – Grassroots Fundraising Part 1

11:30 a.m.-1:15 p.m. – Lunch

1:15-2:00 p.m. – Grassroots Fundraising Part 2

2:00-3:00 p.m. – Events

3:00-3:15 p.m. – Break with snacks

3:15-5:15 p.m. – Successful Grant Writing: Writing a Winning Proposal

Saturday: July 23, 2011

8:15 – 10:15 a.m. – Developing an Annual Fund (newsletters, membership program, web)

10:15-10:30 a.m. – Break

10:30-11:30 a.m. – Social Media presentation

11:30 a.m.-1:15 p.m. – Lunch

1:15-2:45 p.m. – Planned Giving 101 (including developing a Lifetime Care Program for the animals)

2:45-3:00 p.m. – Break with snacks

3:00-5:00 p.m. – Writing for Fundraising

Sunday: July 24, 2011

8:30-10:30 a.m. – Major Gifts and Campaigns

10:30-10:45 a.m. – Break

10:45 a.m.-12:15 p.m. – Marketing for Development (the role marketing plays in your fundraising plan)

12:15-1:15 p.m. – Lunch

1:15- 2:45 p.m. – Corporate Relations and Cause Marketing

2:45-3:00 p.m. – Break with snacks

3:00-4:30 p.m. – Stewardship

Photographs by Gary Kalpakoff