- Best Friends family of websites, including, but not limited to bestfriends.org, resources.bestfriends.org, volunteers.bestfriends.org, support.bestfriends.org , gifts.bestfriends.org, action.bestfriends.org, memorialgifts.bestfriends.org, shop.bestfriends.org, nkut.org and bestfriendsroadhouse.org (collectively "Websites")
- Best Friends social media properties including, but not limited to Facebook, YouTube, Twitter, and Instagram (collectively "Social Media Sites")
- Best Friends mobile applications (collectively "Applications") (our Websites, Social Media Sites, and Applications may be generally referred to as our "Properties")
- Best Friends mail, email, text, and phone communications including, but not limited to marketing, event, advocacy and fundraising communications.
Changes to the Policy
What information does Best Friends collect?
In several areas of our Properties, Best Friends collects user-submitted personally identifiable information, such as your name, home address, email address, and telephone number. In order to access certain areas on our Properties, you may need to first provide personally identifiable information to become either a registered user or a subscriber. Best Friends also collects anonymous demographic information, which cannot identify you personally, such as ZIP code, gender, or interests. We may append to the data you provide additional data from publicly available sources in an effort to enhance your relationship with Best Friends.
We may collect information about your interaction with our Communications. For example, we may use website analytic tools on the Websites to retrieve information such as the site you came from or the keywords you used to find the Websites. We will also use technologies, such as cookies and pixel-based tracking, to collect information about the pages you view, the links you click on and other actions you take on the Websites. We use these technologies to provide a more useful and engaging experience to Website visitors, to understand who uses our Properties and to display content, deliver services or carry out the transactions you have requested.
Communication to Children
How Does Best Friends Secure My Information?
Best Friends provides visitors to our Properties with a secure experience when making a donation or purchasing merchandise through them. We work with Payment Card Industry Data Security Standard (PCI-DSS) compliant vendors. When personal information is transmitted, it is protected through the use of industry-standard security technology, such as the Secure Socket Layer (SSL) protocol.
Even with these measures in place, users should take special caution when using publicly accessible computer terminals or transmitting personal information over unsecured wireless networks.
In addition, on certain Website pages, we offer visitors the opportunity to provide comments or other user-generated content. You may also be able to comment on Social Media Sites or while using our Applications. Any information that you disclose when posting a message to these areas, along with the screen name or ID used, becomes public. We are not responsible for any personally identifiable information that you choose to disclose in the public areas of our Properties.
How does Best Friends use my personal information?
Best Friends collects and uses your personal information to circulate news about Best Friends and its programs, to promote events, to acquire new members and subscribers, to operate the Best Friends Properties, and for other internal marketing, promotional, advocacy, and fundraising purposes.
Best Friends operates the Best Friends Network, a network of 501(c)(3) public charity animal welfare groups and government shelters ("Network partners") committed to saving the lives of homeless pets. Best Friends may share personally identifiable information with Network Partners for whom you elect to raise money at events like the yearly Strut Your Mutt fundraiser. While any data you provide when registering or participating in an event like Strut Your Mutt will be used by Best Friends and housed in the Best Friends database, we will only share your information with any Network partner if you have elected to raise funds for them. If you have concerns and do not wish to receive communications from your selected Network partners, please contact us before registering for the event by sending an email to firstname.lastname@example.org.
We may share aggregated demographic information including but not limited to with our funders or for other diversity, equity and inclusion purposes. And for any formal education pursuits that you apply or enroll in, including but not limited to continuing education, higher education partnerships or to receive a scholarship, Best Friends will share your information as appropriate with the entity.
Best Friends may release personal information if we believe that the law or legal process served on Best Friends requires it, to protect and defend the rights or property of Best Friends, or in an emergency, to protect the personal safety of an identifiable visitor or the public.
The Best Friends Websites and Applications use "cookies," "pixels," and other similar technology to gather information about your website activities, measure advertising campaigns, to ensure the integrity of the registration and transactional processes, and display relevant and/or personalized content to you on the Websites and other media networks. Any personally identifiable information shared with or gathered by these media networks is considered confidential. To protect our visitors, we don"t use these technologies to save payment or credit card information.
Most Web and mobile browsers automatically accept cookies and pixels, but you can usually modify your browser setting to decline if you prefer. If you choose to decline the use of these technologies, you may not be able to fully experience the interactive features of the Best Friends Properties you visit.
We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of our content and engagement opportunities, and other online activities. Additionally, we use this information for site optimization and fraud/security purposes. For more information about how Microsoft collects and uses this data as part of our optimization testing, visit the Microsoft Privacy Statement.
How Does Best Friends Use My Email Address?
Best Friends sends email to opted in addresses only. An individual who receives email from us may opt out of email at any time by following the opt-out instructions contained in any Best Friends email or by managing their preferences here:
You may have an email profile on multiple Best Friends Websites, and may need to manage your email preferences on those sites individually.
How Can I Manage My Communications Preferences?
There are many self-service options available to manage your mail, email, and other communication preferences. If you need assistance in managing your preferences, please email email@example.com.
You can email firstname.lastname@example.org or call us at 435-644-2001 ext. 4801 to request that you not receive mail from Best Friends. The Direct Marketing Association (DMA) also maintains a national Do Not Mail list. If you would like to remove yourself from all direct marketing lists, visit the DMA website to update your preferences. Additionally, you may want to contact Epislon (Optout@epsilon.com or 888-780-3869) and Wiland Direct, which are services that compile and sell publicly available information, as well as purchasing and/or subscription data.
In compliance with the CAN-SPAM Act, all Best Friends emails also have an unsubscribe link in their footer. Note that some email lists for Best Friends programs may require you to opt out specifically from those email communications.
You can also manage your email communications preferences for Best Friends here:
The FTC"s National Do Not Call Registry will allow you to remove a number from all telemarketing lists. Visit the National Do Not Call Registry website to update your preferences.
Text / SMS
Best Friends may send SMS messages through services that you have signed up for, including reservation and appointment reminders. Follow the prompts in any received text message to remove yourself from further text messages at any time.
How You Can Control the Use of Your Data
While nonprofits are considered exempted for many new privacy regulations, including the California Consumer Privacy Act, at Best Friends we are making a good faith effort to follow with the most important tenants of these new privacy laws:
- Best Friends does not sell, rent, or exchange its supporter list.
- If you have questions about the ways we"re using your personal information beyond what we"ve described above, please contact email@example.com.
- You may request the deletion of your personal information by contacting firstname.lastname@example.org.
EU General Data Protection Regulation ("GDPR") Considerations
Best Friends does not intend to solicit users from within the European Economic Area (EEA) to visit its Websites, Applications, or Social Media Sites. Best Friends commits to continue to follow safe data handling processes and will follow European data privacy laws and regulations to the extent applicable.
If the processing of your personal information is subject to the GDPR, and your personal information is processed based on legitimate interests you have the right to object to the processing on grounds related to your specific situation.
If the processing of your personal information is subject to the GDPR, you also have certain rights to request to have your personal information deleted, request that your personal information be restricted, and to ask for portability of your personal information.
To the extent they are applicable, you can exercise these rights (including making these requests) by emailing us at email@example.com. Please put the statement "GDPR Privacy Rights" in the subject of your request, as well as your name, country, or region, and enough information to allow us to respond. If your use of our Websites, Applications, or Social Media Sites falls under GDPR regulations that are applicable to us, we agree, subject to any legally permitted exception or extension to respond to access, deletion, rectification, or suspension requests within 30 days of receipt of the request.
[Revised: June 11, 2021]