The Bishop family has always loved Airedales. One day, Bill, Jackie, and their college-age son, Billy, were planning to bring a new female Airedale pup home. That changed when Billy, who spent some time playing with the puppies, said he’d made a connection with a different one. The Bishops decided this little guy would be theirs. They named him Blue, and he made a huge impact on their lives.
Blue quickly became part of their family. He was a playful pup who loved being chased. He would sometimes grab a shoe and run off with it, trying to get someone to go after him. Whatever the family was doing, Blue would be right there. He was part of every family vacation. He was there when Jackie and Bill went to visit their younger son, Chris, at college. He was even the ring bearer at Billy’s wedding. To the Bishops, he was the best dog ever.
Years later, Blue’s groomer felt a lump on his leg. Their vet diagnosed Blue with cancer. Blue would later pass away from the disease, and the family would be devastated. But, during Blue’s sickness, the Bishops made a promise to him. They would feed him the best food possible, and they would fight pet cancer. They worked with veterinarians and animal nutritionists to create their own pet food, and Blue Buffalo was born.
The True BLUE Promise badge you’ll find on every package of Blue Buffalo food and treats is a commitment to natural ingredients. It’s one of the ways the Bishops work to help dogs and cats in need and to fight pet cancer. And it’s a wonderful way to honor their beloved boy, Blue.